Email Marketing & Analytics Manager

Toronto, Ontario, Canada · Marketing

Description

What We Are Building

Hiku is focused on building a portfolio of iconic, engaging cannabis brands, immersive retail experiences and handcrafted cannabis production. With a national retail footprint led by Tokyo Smoke, craft cannabis production through DOJA’s ACMPR licensed grow, and Van der Pop’s female-focused educational platforms, Hiku houses an industry-leading portfolio that sets the bar for cannabis brands in Canada.

We are looking for a Email Marketing & Analytics Manager to join the marketing team to manage and grow our CRM database execute a robust email marketing strategy as well as manage analytics for digital marketing campaigns and ongoing reporting. If you’re a self-starter with strong organization skills, able to balance creativity with analytical thinking, and have an excellent eye for detail, we’d love to meet you!

What We Are Looking For

As the Email Marketing & Analytics Manager, you will work in a multi-faceted role and be responsible for managing and executing our CRM & email marketing strategy, implementing A/B & multivariate testing & campaign optimization, and managing digital analytics & reporting. You’ll have the opportunity to work in collaboration with subject matter experts in digital marketing, eCommerce, content creation, experiential marketing, creative design, and brand marketing.

Reporting to the Head of Digital, the Email Marketing & Analytics Manager will be a key contributor to flawlessly executing digital marketing campaigns, growing our CRM database, and providing actionable digital marketing insights.

Key Responsibilities

Email Marketing & CRM:

Optimization, Reporting & Analysis:

Channel Development & Maintenance:

Requirements

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