Email Marketing Manager

Toronto, Ontario, Canada · Marketing

Description

What We Are Building

We are a portfolio of premium, purpose-led cannabis brands, rooted in authenticity and design. Whether Tokyo Smoke, Van der Pop, Maitri or DOJA, our brands are known for connecting with our customers, building genuine communities, and doing so in creative, groundbreaking ways.

What further sets us apart is our unrivaled team. We’re comprised of the best of a diverse array of talents, hailing from different industries, united under the common goal of re-inventing what is possible in cannabis and branding. The ambition of our team, their passion, and the pride they take in the work that they do, is what makes us pioneers and leaders. We cultivate an environment where people are excited to come in and do their best work, free to be on the cutting edge and push boundaries.

We are looking for a Email Marketing Manager to join the marketing team to manage and grow our subscriber database to execute a robust email marketing/CRM strategy as well as manage email marketing campaign execution and reporting. If you’re a self-starter with strong organization skills, able to balance creativity with analytical thinking, and have an excellent eye for detail, we’d love to meet you!

What We Are Looking For

As the Email Marketing Manager, you will work in a multi-faceted role and be responsible for managing and executing our CRM & email marketing strategy, implementing A/B & multivariate testing & campaign optimization, and leading the aggregation of digital analytics & reporting. You’ll have the opportunity to work in collaboration with subject matter experts in digital marketing, eCommerce, content creation, experiential marketing, creative design, and brand marketing.

Reporting to the Head of Digital, the Email Marketing Manager will be a key contributor to flawlessly executing digital marketing campaigns, growing our CRM database, and providing actionable digital marketing insights.

Key Responsibilities

Email Marketing & CRM:

Optimization, Reporting & Analysis:

Requirements

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