Head of Content

Toronto, Ontario, Canada · Marketing

Description

What We Are Building

Hiku is focused on building a portfolio of engaging cannabis brands, unsurpassed retail experiences and handcrafted cannabis production. With a national retail footprint led by Tokyo Smoke, small batch cannabis production through DOJA's ACMPR licensed grow, Van der Pop's female-focused educational platforms, and Maïtri, our Quebec based cannabis brand featuring high quality handmade accessories, Hiku houses an industry-leading portfolio that aims to set the bar for cannabis brands in Canada.

What We Are Looking For

Reporting to the VP, Marketing and Partnerships, the Head of Content will be responsible for developing the overall content strategy across the Hiku portfolio of brands. Working closely with the brand, digital and creative teams, this individual will identify the topics, channels and mediums best suited to reach, engage and grow the Hiku customer community. With retail stores opening across the country and branded products sitting on shelf, the Head of Content will have a keen understanding as to how content can play a role in driving foot traffic and incenting purchase on top of the need for general education.

Main Duties & Responsibilities

Competencies

Requirements

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